Effective insurance company search engine optimization can help drive traffic to your website, build internal leads, and increase the health and credibility of your insurance website. Let’s review these top 10 tips to improve your insurance agency search engine optimization.
1. Learn your keyword phrases
Keywords that can technically use your potential when searching for keyword phrases, insurance products and services Short for three to five word phrases To create a list of these phrases, your agency has many free tools and techniques you can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches by the phrase of the desired keyword phrase. It will also recommend similar sentences for you to consider. There are many more free and paid tools, including Moz Keyword Explorer and SEObook Keyword Tool.
2. Review other insurance agency websites
Many companies and brokers do not work great with insurance search engine optimization (insurance SEO). That said, it may still be helpful to investigate other insurance agency websites to see if your company can collect keyword phrase ideas. To do this, simply navigate to another agency website in your state and view the source of the page and search for the meta (Ctrl F). Or you can install a free tool bar from Moz or SEObook to make this process easier.
3.Social bookmarking and Google URL submission
Once your organization has optimized your website for SEO, make sure you submit a webpage to Google using Google Webmaster Tools – submit the URL. And, add your pages to prominent social media platforms, including Twitter, LinkedIn, Facebook and Google+, to make sure your pages are in the rankings.
4. Keyword phrases in titles and subtitles
Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers scan your content more easily. If they find relevant keywords in your subtitles, they are more likely to read the whole article.
5. Alt image tags and title tags
The page title will be displayed on the search engine results page. The main headline will appear when viewers open the page, like the headline of a magazine or newspaper article. Your title and heading will be indexed by search engines and will be seen by prospects. This will increase the chances of opening your article instead of an alternative one. Make sure you limit each page to a maximum of three keyword phrases. Your prospects and search bots are both looking for integrated, focused content, so keep your content flowing and relevant.
6.Dynamic content is not duplicate content
Search engines scan your insurance company site to see new content, such as their search bots. Adding dynamic content to publishing a blog, video, and article will help your insurance search engine optimization efforts. Make sure your website is not using boilerplate, duplicate content. If you have purchased a site from a vendor that offers boilerplate content, write down all of your content as soon as possible or suffer the consequences of your ranking.
7. Sound density
When it comes to word density, your argument should be repeated, reasonable times. There are many opinions about sound density, ranging from 4% to 10%. In general, there should be a general rule, when reading your content, it should read well for your website visitors first, and search engines second. Beware of “keyword stuffing”. When writing, you should focus on the keyword phrase not the subject. After following this process, I usually see my keyword concentration in the range of 5% to 8%. For example, if you’re writing about Florida flood insurance, it’s okay to repeat this phrase 4 or 5 times in 150 words, but not 10 times. Your sentence should include your page name, page title, description, and title tag discussed
8.Boldface, Italics, Underline, Links
It’s best to bold, italize, or underline your keyword phrases, but only in the context of reasonable writing on your pages. Links Linking to other pages on your website or vice versa from other pages to your preferred pages can also be helpful. Don’t confuse this link with “link building” projects. Many organizations like link firms were misled by the SEO link building scandal. Any external links to your insurance company’s site are from high quality, relevant sites
Website visitors are 80% more likely to watch videos and read your content and web pages of search engines, including videos. And if your video is longer than the same video search videos in the same video, then your ranking cam is better.
There are plenty of tools available for insurance search engine optimization tracking. Lots of free, mostly cheap. Moz, from SEO book to web SEO, your agency can choose from dozens of high performance choices. That said, you need to learn the tool you want and measure the report on a consistent (monthly enough) basis. And it goes without saying that every organization should load Google Analytics on their website, to track general traffic, traffic patterns, search engine referrals and social media referrals to their website.
Outsourced insurance companies provide leadership generation services that focus on telemarketing, insurance company search engine optimization, and insurance web marketing. Startupselling, Inc. The innovative entrepreneur specializes in marketing, sales and gene concepts.